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WI Subscription Laws

Wisconsin Subscription Cancellation Laws

Wisconsin doesn't have a specific auto-renewal law, but the DTPA (no specific auto-renewal law) (Wis. Stat. § 100.18) plus federal FTC rules protect your right to cancel.

DTPA (no specific auto-renewal law)

Wis. Stat. § 100.18

  • Deceptive trade practices protections
  • Federal FTC rules apply
  • ROSCA for online subscriptions
  • Private right of action available

Penalties: Pecuniary loss doubled plus attorney fees

Federal Laws (Apply in Wisconsin)

  • FTC Click-to-Cancel Rule (16 CFR Part 425) — cancellation must be as easy as signup
  • ROSCA (15 USC § 8403) — online subscriptions require clear disclosure + consent
  • Fair Credit Billing Act (15 USC § 1666) — dispute charges on credit cards
  • FTC Act § 5 (15 USC § 45) — prohibits deceptive billing practices
  • EFTA (15 USC § 1693) — unauthorized debit/ACH charge protections
Cancel Wisconsin Subscriptions

SubScrub automatically cites Wis. Stat. § 100.18 and federal laws