What the FTC's Click-to-Cancel Rule means for your subscription rights and exactly how to use it when a company won't let you cancel. This guide applies specifically to Amazon Prime Video ($8.99 (standalone) or $14.99 (Prime)/mo) subscribers in Connecticut, citing applicable state and federal law.
Connecticut's CUTPA + Auto-Renewal Protections (Conn. Gen. Stat. § 42-110b) gives you specific protections when dealing with Amazon Prime Video subscriptions:
Penalties: CUTPA violations — actual damages, attorney fees, and possible punitive damages
Applied to Amazon Prime Video (Amazon website) in Connecticut
Understand what the rule requires
The FTC Click-to-Cancel Rule (16 CFR Part 425, effective 2024) requires: (1) clear disclosure of all terms before signup, (2) cancellation must be as easy as signup, (3) no dark patterns to obstruct cancellation.
Connecticut note: Conn. Gen. Stat. § 42-110b requires Amazon Prime Video to provide an easy cancellation mechanism.
Document the violation
Screenshot the cancellation flow. If you signed up with a single click but cancellation requires a phone call or in-person visit, that's a violation. Screenshot the difficult steps as evidence.
Send a written demand citing the Rule
Write to the company: 'Under 16 CFR Part 425 (FTC Click-to-Cancel Rule), you are required to provide a cancellation mechanism as simple as your signup process. I am demanding immediate cancellation and confirming this in writing.'
File an FTC complaint
Go to reportfraud.ftc.gov. Select 'Online Shopping' or 'Subscriptions'. Submit screenshots of the violation. The FTC uses these to build enforcement cases.
File a state AG complaint
Your state Attorney General can act on FTC Rule violations under state consumer protection laws. Many states have dedicated consumer protection units. File a complaint at your state AG's website.
Method: Amazon website · Difficulty: medium
Amazon Prime Video-specific tips
Full refund if no Prime benefits used since renewal.
Under Conn. Gen. Stat. § 42-110b, you may be entitled to a full refund if Amazon Prime Video didn't properly disclose auto-renewal terms at signup.
These apply to Amazon Prime Video in every state, including Connecticut:
SubScrub auto-cites Conn. Gen. Stat. § 42-110b + sends legally-backed letters